Fashion excites all of us one way or the other. Male and female, young and old. One moves to the markets, shopping malls, shops and even kantamanto to scramble for dresses, shirts, trousers etc. If you have ever witnessed a scene at Kantamanto, you will notice with keen interest that people are almost always confused about the stuff they want to buy thereby, they keep looking through for so many minutes before making a choice. This is not different from the many malls, shops and all clothing outlets in the country and the world over.
To make this selection process easy, few fashion designers have come out with brands that are all over the world. These brands make it easy for one to select a particular design of dress or anything that they offer for an occasion without going through the stress of the selection process.
In line with this, ghupdates.com came close to an uprising fashion designer, Esinu Akpabey of Ninie to find out what she has been up to, what fashion is all about, how the journey has been for her so far and what we should be expecting from her as her brand prepares to go global!
Esinu is a promising young lady in her twenties. She attended Keta Senior High School and studied Fashion at Accra Technical University. The decision to pursue fashion came as a result of her admiration for dresses and uniqueness in each design. Esinu feels that each dress worn by different people should be uniquely designed. This fueled her passion to pursue fashion.
Find below the rest of the interview
Ghupdates.com: Why did you decide to choose fashion designing as a career?
Ninie: Initially, I wanted to be an accountant. Fashion was not in the question until after high school when my admiration of dresses worn by people, dresses I saw in fashion magazines and TV shows that fueled my passion to pursue fashion as a career. I also love to see people dress uniquely.
Ghupdates.com: What according to you is a favorite part of being a fashion designer?
Ninie: Fashion makes me love myself. It gives me a special excitement when I come out with a nice design and also it makes me love my work.
Ghupdates.com: The designs you created are no doubt good enough, but who and which things were your inspiration while creating such designs.
Ninie: Intelligent and creative people inspire me. I get inspiration from conversation with people. Also, things around us inspire me to come out with a unique design
Ghupdates.com: What skills according to you are necessary for a successful fashion designer?
Ninie: For one to do fashion, do it well and become successful, the following skills is needed
- One must have high creativity and artistic skills. One must love arts
- Having sharp business skills to be able to market designs produced
- Fine eye for details. Pay very close attention to details
- You need very Strong visualization skills
With these skill set, you are sure to make a mark in the fashion industry.
Ghupdates.com: What is the qualification required for a fashion designer career?
Ninie: One needs a bachelor’s degree in arts to qualify as a fashion design. Passion for fashion alone is not enough qualification to be a fashion designer.
Ghupdates.com: Are you literate regarding computers and technology for designing? Or what kind of software you use while designing?
Ninie: I use Adobe Illustrator to do my designs. I also hand draw some of the designs
Ghupdates.com: How do you stay up to date regarding current fashion trends?
Ninie: To stay up to date with current trends in fashion, I study the current trends, watch fashion channels such especially Fashion 1 channel on DSTV and Projects runway on Youtube. I keep an eye out for celebrities and keenly monitor social media.
Ghupdates.com: What do you consider the important facets of the fashion industry?
Ninie: I consider creativity and innovation with passion as the important facets of the fashion industry.
Ghupdates.com: Where do you see Ninie in the next 10 years?
Ninie: In 10 years, Ninie will be a global brand. Appearing on big fashion shows and taking the training of rural folks in fashion as a corporate social responsibility.
Ghupdates.com: How do you handle clients request under pressure?
Ninie: Truth, integrity and honesty. I am always honest with my clients about timeframe. As a designer, one way to lose your customers is when you are not being able to meet deadlines. So when the order comes in, depending what I have on hand, I give an accurate time for your order to be ready
Ghupdates.com: What is your first fashion memory?
Ninie: I fondly remember taking my sister’s purse to a party. Upon returning back home, my sister got so angry so I decided to make my own purse from pieces of material and it turned out so cool! I still remember that memory and still have that purse!
Ghupdates.com: What aspects of the fashion industry would you like to change?
Ninie: I would like to change the situation whereby clients buy fabrics for designers. I want an industry whereby people will just go and buy what has been produced by fashion brands. Very importantly, I would be glad if second hand dresses will be banned
Ghupdates.com: Who do you aspire to be?
Ninie: I aspire to be the likes of Pistis
Ghupdates.com: Does Ninie have online presence?
Ninie: Yes! Ninie is on Facebook, Instagram and Youtube. A website to showcase our designs is under construction and be launched soon.
Facebook handle: @niniegh
Instagram handle: ninie__gh
Youtube Channel: ninie
Ghupdates.com: Are you a football fan? Which team do you support
Ninie: I love to watch football matches! I am a strong Real Madrid fan. My favorite player in Madrid is Segio Ramos. I love black stars and Sulley Muntari!
Ghupdates.com: Do you love music? Who’s your favorite musician?
Ninie: of course, fashion goes with music. I love listening to Hill song, Sia and Zayn Malik. My favorite song is pillow talk by Zayn Malik
Ghupdates.com: How has the journey been so far? Any challenges?
Ninie: The journey has been tough but milestones are being achieved each day due to the patronage and referrals of our clients. The main challenge encountered is the lack of investors to invest in Ninie. We are however; open to investors to take this brand global. Contact us if you are interested in investing with us.